Happy All-the-Days!
CVS' holiday campaign, Happy All-the-Days, was designed to help customers do the entire holiday season well with thousands of curated wellness products, last-minute items, small gifts and stocking stuffers. The holiday season is the most wonderful time of the year. Every last bit of it. But too often, we focus on just one day out of the whole season.
I conceptualized, storyboarded and assisted the creative direction of these paid media videos.
CVS' holiday campaign, Happy All-the-Days, was designed to help customers do the entire holiday season well with thousands of curated wellness products, last-minute items, small gifts and stocking stuffers. The holiday season is the most wonderful time of the year. Every last bit of it. But too often, we focus on just one day out of the whole season.
I conceptualized, storyboarded and assisted the creative direction of these paid media videos.
Creative Directors: Danny McHatton, Jamie Bakum
Copywriter: Robert Donohue
Designer: Kyle Brennan
Director: Luis Pena
Producer: Nick Sullivan
Copywriter: Robert Donohue
Designer: Kyle Brennan
Director: Luis Pena
Producer: Nick Sullivan
Wellness Wins
CVS' Wellness Wins campaign was designed to celebrate every small win on the journey toward a meaningful wellness routine. Five minutes of morning meditation? Win! Taking a daily vitamin with breakfast? Win! Even just the simple act of flossing deserves recognition, too. Change isn’t easy, but CVS can help you start small and build toward big results.
I conceptualized, storyboarded and assisted the creative direction of these paid media videos.
Creative Directors: Danny McHatton, Jamie Bakum
Copywriter: Brian Masefield
Designer: Kyle Brennan
Director: Calyer Creative
Producers: Kim DeCoste, Ben Raynes
CVS' Wellness Wins campaign was designed to celebrate every small win on the journey toward a meaningful wellness routine. Five minutes of morning meditation? Win! Taking a daily vitamin with breakfast? Win! Even just the simple act of flossing deserves recognition, too. Change isn’t easy, but CVS can help you start small and build toward big results.
I conceptualized, storyboarded and assisted the creative direction of these paid media videos.
Creative Directors: Danny McHatton, Jamie Bakum
Copywriter: Brian Masefield
Designer: Kyle Brennan
Director: Calyer Creative
Producers: Kim DeCoste, Ben Raynes
