CVS Photo
CVS Photo creates customizable photo gifts, books and more. I led creative insourcing from an external agency and elevated the brand to align with the enterprise strategy. We made CVS Photo a place for people to turn meaningful memories into tangible mementos.
As lead designer, I developed creative through digital, print, social and in-store experiences. Much of my time was spent designing promotional emails which led to increased sales and brand loyalty. The majority of the work required photo compositing in order to showcase product in realistic environments.
Creative Director: Mark Kraus
Copywriters: Clancy Fink, Kristin Tessier, James Hart
Art Director / Designer: Kyle Brennan
Copywriters: Clancy Fink, Kristin Tessier, James Hart
Art Director / Designer: Kyle Brennan
C
