Spotted at CVS®
CVS launched an initiative to showcase unexpected products found in-store from brands customers love.
As lead designer, I pitched the winning campaign concept: Spotted at CVS. This campaign encouraged customers to explore the store and discover new or exciting products hiding on CVS shelves. I designed omni-channel campaign creative spanning digital, direct mail, social media and other paid channels. I developed a unique display style to visually elevate exciting brands, directed a product photoshoot and designed a unifying "Spotted at CVS" mark to be featured throughout on-going campaigns.
CVS launched an initiative to showcase unexpected products found in-store from brands customers love.
As lead designer, I pitched the winning campaign concept: Spotted at CVS. This campaign encouraged customers to explore the store and discover new or exciting products hiding on CVS shelves. I designed omni-channel campaign creative spanning digital, direct mail, social media and other paid channels. I developed a unique display style to visually elevate exciting brands, directed a product photoshoot and designed a unifying "Spotted at CVS" mark to be featured throughout on-going campaigns.
Creative Directors: Danny McHatton, Jamie Bakum
Copywriter: Robert Donohue
Art Director / Design: Kyle Brennan
Copywriter: Robert Donohue
Art Director / Design: Kyle Brennan
UGC-style owned social media content featuring new and exciting products Spotted at CVS.
Social Media Stickers
We created a collection of GIF stickers for influencer partners to use within their Instagram and TikTok videos highlighting exciting products they spot at CVS.
We created a collection of GIF stickers for influencer partners to use within their Instagram and TikTok videos highlighting exciting products they spot at CVS.
Augmented Reality Concept
Going beyond the brief, I conceptualized an in-store augmented reality experience turning a routine shopping trip into an interactive journey. Customers would use their phone to access an AR layer that enhances the shopping experience.
Key features
• Product information and reviews
• Gamified shopping experience
• Navigational assistance
• Personalized discounts
Going beyond the brief, I conceptualized an in-store augmented reality experience turning a routine shopping trip into an interactive journey. Customers would use their phone to access an AR layer that enhances the shopping experience.
Key features
• Product information and reviews
• Gamified shopping experience
• Navigational assistance
• Personalized discounts
